Ads on Metro pillars boost civic coffers, rake in over Rs 3cr revenue
The Pune Municipal Corporation (PMC) is turning the city’s Metro infrastructure into a lucrative revenue stream, earning over ₹3.4 crore from advertisements on Metro pillars in just the last two fiscal years. Data shows a sharp upward trend, with collections rising from ₹1.15 crore in late 2024 to over ₹2.25 crore in the 2025–26 fiscal year. Encouraged by this success, the civic body has unveiled an ambitious plan to open up 4,219 locations including flyovers, footbridges, and over 4,000 streetlights for commercial hoarding, totaling more than 2.7 lakh square feet of advertising space.
However, the proposal has sparked a dual controversy involving road safety and administrative transparency. Traffic experts and citizen groups like "Pune City Eye" warn that rampant roadside advertising and neon lights create dangerous visual blind spots and distract motorists. Meanwhile, the PMC’s new revenue-sharing model which demands a 30% share instead of fixed rent and requires a massive ₹100 crore turnover from participating agencies has been labeled "unrealistic" by local organizations. Critics argue these stringent conditions could lead to legal disputes and a monopoly, calling for a more balanced policy that prioritizes commuter safety over civic coffers.
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